PT1:Pre-Season Marketing Strategies
- Jason Norris

- Sep 21
- 2 min read
Why Success Rate and Game Quality Should Be Filmed for Your Outfitter Business

When hunters think about booking a guided hunt, the first thing they look for is success rate and game quality. They want to know: What are my chances? The truth is, numbers on a website aren’t enough anymore. Today’s hunter wants to see proof. The most effective way to show it is through professional video marketing.
Success Rates Build Trust
Your harvest statistics may look impressive on paper, but video brings those numbers to life. When potential clients see past hunters leaving the woods with smiles, hear their excitement, and watch trophy animals being recovered, your success becomes real to them.
Instead of simply stating that you have a 70% harvest rate, outfitters can share highlight reels that display real hunts unfolding on camera. Video is trust-building marketing at its best.
Trophy Quality Speaks for Itself
The size and health of animals on your property are key factors for many hunters. Video lets you showcase trail cam footage, live scouting, and past hunts in a cinematic way that plain photos can't capture. Slow-motion shots of bucks chasing during the rut or hunters glassing elk in the mountains tell a story that statistics cannot.
Why Film Beats Word-of-Mouth
Yes, word-of-mouth is strong, but video marketing allows you to expand it. A testimonial video from a successful hunter can influence hundreds of others who see it online. Outfitters who regularly release cinematic success stories stay memorable while competitors fade away.
Turn Proof into Bookings
Your success rate and game quality are your strongest selling points, but only if clients can see them. That’s where we come in.
At NR2 Outdoor Media, we help outfitters turn their results into bookings by capturing hunts, editing cinematic reels, and creating marketing materials that work around the clock on your website and social media.
Don’t just tell hunters your success rate—show it on film. Contact Jason at
, your all-in-one production crew, and let’s make this season your most booked yet.








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